Why do all businesses, including bars, still need a website? A question we are increasingly asked these days. We see so many bars who either have never had one, or are dropping them in favour of Social Media, mainly Facebook. Time and time again we hear “we don’t need a website, we use Facebook now”. WRONG; let me explain why! There are many reasons but the most important are as follows :
Starting with the blindingly obvious. Not everyone uses Facebook – granted the majority of younger people do but the bar business in Pattaya is so competitive most bars should not be ignoring customers of any ages.
Even those who DO use Facebook do not always want to login to get simple information – if someone is searching (on say Google) for your address, or location map, they just want to find it quickly. They don’t want to have to spend time “logging in”, to anything!
Facebook can be fickle at times. Open 20 bars Pages and we would have a good bet the location map, or directions link, on at least three of them are wrong. Even if you set it correctly they have a quirky habit of changing thus sending your potential customer out to the boonies and into some other bar.
MOST IMPORTANTLY – Facebook is not yours! if you manage your Facebook Page well you should not have problems. However, problems do occur – for example posts can be removed. Sadly posts can be “reported” and it is not unheard of for competitors to arrange for bulk reporting which can trigger Facebook to monitor your posts at best, and remove your page at worst. The bottom line is – however well you run your Facebook page you do not own it and you cannot control it. With a website you have both ownership and full control.
Why you SHOULD have a Facebook Page!
Conversely, of course, every business should have a Facebook Page. It is a fantastic way of giving your information to a lot of people, quickly! It is also ideally suited for adding regular events, pictures, videos etc.
So what is the answer?
The answer is simple, you should have both. I would guess that 90% of bar owners who have either never had a website, or who let it lapse in favour of Social Media, did so for one of two reasons.
- Ease of use, especially maintenance
Let’s consider both those factors.
Yes, Facebook is FREE. However websites these days are incredibly cheap. If you are creating a simple website, as we really suggest, you can get one made in Pattaya for under 4000 Baht, often a lot less. Domain renewal and hosting, for a small website, should never cost more than $25 (875 Baht approx’) a year. if you are paying more you are with the wrong host. There are also many free website builders available now, such as Wix, but we would not recommend these unless you really know what you are doing. You do NOT need anything fancy, you are just giving people the information they want, quickly and clearly.
Ease of Use
Often we are told people do not want to maintain a website; and this is a valid argument. However, if you are talking about a small brochure site there is little to maintain. You CAN use Facebook for updates and events! All you need is a site that gives people the information 90% of people searching are actually looking for i.e. your address, your contact details and how to find you.
No one doubts the power of Social Media, especially Facebook. We would encourage everyone to use it! However, the common “objections” to having a website simply do not make sense. In short its a cop-out! Every bar, indeed every business, especially in Pattaya needs every customer they can get. Missing out on just one, for the sake of 875 Baht a year, just does not make any sense.
Don’t cut corners guys and girls – if you are not marketing your bar don’t be surprised when the customers go elsewhere.
Do we make websites?
No we don’t – but we know a man who can; several infact. If you do want to enquire about where you can get a website quickly and cheaply please contact us. Use a free one, if you must, but do something!